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About Us Our Academic Partners01

Luxury Business Institute drives its multicultural identity from its international network Academic Partners and its various team members.
Thanks to this Network, LBI can claim to combine French DNA with a deep understanding of Asian cultures which allows our experts to
possess distinctive “savoir faire” and expertise.

In addition to developing continuously close relationships with international experts, LBI has fostered a strategic partnership with INSEEC.U. As a private higher education and interdisciplinary research institution located in Paris, Lyon, Bordeaux and Chambery, London, Monaco, Geneva, San Francisco and Shanghai, INSEEC U. occupies a unique place in the European educational landscape.

Among several ties, LBI has set up a close legal partnership with “Luxury Attitude”, a consulting company specialized in helping luxury hotels and brands to align their brands’ promise and clients’ perception.

With our LBI Academic expertise & networks, we are able to provide BA, MBA, MsC, and DBA.

Luxury Business Institute Academic Committee

Luxury Business Institute has also set up an International Academic Committee in Paris, to structure and orientate new programs
development in collaboration with the internal pedagogic teams, based in Seoul, Shanghai, Beijing & Hong Kong.

LBI International Academic Committee is composed of eminent professionals with a strong & long lasting expertise in the luxury industry,
luxury goods, fashion & cosmetics, international retail, and luxury hospitality.

Jean-Noel Kapferer

President of LBI Academic Committee

Jean-Noël Kapferer is the European authority on branding, internationally recognized as one of the most influential brand experts. Reputed professor on brand management, he wrote fifteen books on communication and brands. Active researcher, he now focuses on the evolution of luxury and is the co-author of The Luxury Strategy (Break the rules of marketing to build luxury brands), held as the most influential reference book for luxury executives worldwide. His latest book is How can luxury brands grow yet remain rare? An HEC Paris graduate, he holds a PhD from Northwestern University, USA, and leads specialized seminars on luxury in China, Korea, Japan, USA and Europe. Jean-Noel Kapferer is also an active consultant and the advisor of the INSEEC President.

Jean Pierre Boisivon

Since November 2008, Jean-Pierre Boisivon is the Chairman of the CORA (Insurance advisory and reflection council), he is also counselor to the Chairman of the FNEGE (French National foundation for education and management), Special Advisor to the President of INSEEC and Emeritus Professor at Paris 2 University in Paris. He started his professional career as a teacher (1964-1969), then a professor (1979-2000), became the General Manager in Paris of the French bank “Caisse d‘Epargne” (1978-1985) and then the General Secretary of French Banks’ Union (1985-1987). Moving to the public sector, he directed Evaluation and Forecasting at the Ministry of National Education (1987-1990) in France. He returned in the private sector to manage during 7 years the ESSEC Group, one of the top French business schools. Then, he became General Manager of the “Institut de l’entreprise” from 1998 to 2008. He graduated from IEP Paris, has a Ph.D of Economics. Jean-Pierre Boisivon is Commander of the Legion of Honour and Knight of the National Order of Merit.

Michel Chevalier

Michel Chevalier has now been for more than 10 years a consultant with EIM in Paris & Shanghai, and a visiting Professor at HEC (Top French business school) and ISML in Paris. He started his career as a consultant with the Boston Consulting Group and later with S.C. Johnson. He was then General Manager of Paco Rabanne perfumes & Chairman of Paco Rabanne fashion (Paris). He moved to Tokyo and Hong Kong as Executive Vice President of Bluebell Asia Group. At the beginning of his career, he had also the opportunity to teach in top management schools in France, INSEAD and HEC. He has co-authored several books including Pro Logo (with G Mazzalovo), Luxury Brand Management (with G Mazzalovo), Les 100 mots du Marketing and Luxury China : opportunities and Market Potential (with PX LU) and Luxury Retail Management (with Michel Gutsatz). He graduated from HEC in France and holds a MBA and Doctorate from Harvard University where he specialized in marketing.




Vice Presidents of Luxury Business Institute Group

Alain Briere

Hospitality Vice President

Alain Brière was Sales & Marketing Vice President for Oetker Hotel Collection, based at Le Bristol Paris. He started his professional career at Hilton International in Paris as Head of Sales. From 1978 to 1988, he held different positions at Inter-Continental Hotels Group in Paris and was appointed Marketing Regional Director France, Switzerland and Mediterranean. He then joined Le Méridien Hotels & Resorts as Vice President Sales & Marketing in Abu Dhabi. In 1995, he became Vice President Marketing of the brand, acting a key role in the recast of the visual identity of the group and in its international development. After 12 years at Le Méridien, he moved to JJW Hotels & Resorts in London as Vice President Sales & Marketing for 2 years and joined Shangri-La Hotels & Resorts as Head of Sales & Marketing in Shanghai and then in Muscat (Oman). In 2007, he was then appointed Vice President Sales & Marketing at MAF Hospitality (Majid Al Futtaim Group), in Dubaï where he was in charge of the implementation of the new brand of the roup, IXIR Hotels & Resorts.

Mr. Richard Cymberg

Cosmetics & Fragrances Vice President

Richard Cymberg LBI’s Vice President in Cosmetics & Fragrances, based in Paris. He graduated from “Ecole Superieure de Sciences Commerciales”, a well known French business school, before being employed at L’Oreal. He was L’Oreal President & Executive Director in Korea. Through his hard work, he developed acute knowledge of luxury business in Asia, which led him to join Luxury Business Institute in 2018.

Mr. Bruno Jallot

Retail & Strategy Vice President

Bruno Jallot is the Vice President in Retail & Strategy at LBI group. After working for several years as project manager in French brands, he started as Bluebell Operation Marketing & Development Director. He worked with more than twenty-three brands in Leather goods, Fashion & Cosmetics such as Louis Vuitton, Dior, and Clarins. Before joining Luxury Business Institute, he acted as a to Retail Marketing Director at Samsung Electronics and as a Consumer Director at Lenovo which led him to acquire a deep understanding of digital technology in retail stores. Since 2018, Bruno Jallot has worked at LBI helping it rise as a leading consulting and training company specialized in luxury business in Asia.