Luxury Retail

Service Design

LBI philosophy, “Luxury with Excellence” and Luxury Client Experience segmentation are the groundwork of the service design services. Convinced that service is essential LBI Korea develops service signatures to make the client promise comes true, enhance differentiation with competitors and consequently captivate new clients, satisfy them and raise their loyalty.

Service design is meant to identify: “ The words to express it, the actions to achieve it and the special extra touches”.

Developing service signatures is the ultimate service personalization as it only focuses on conveying emotions and creating a memorable moment for each clients through precise service values dedicated to a specific moment of truth-MOT.


Service Values, Mottos and MOT


Words to express it, actions to achieve it, special extra-touches


Retail, event, trade shows, complaint management, after-sales…

With a clear step by step process LBI Korea walks each luxury fashion brands in the development of the service signatures and their field implementation supporting the management and the retail team.



Internal & external analysis


Luxury Attitude seminar – Service Design workshop & service signature & service ceremonial conception


Training material development & training deployment dedicated to Management team & Staff team Luxury


Evaluation tools development & Operational feedback organization / Process

Brand & Retail Consulting

LBI Korea supports luxury brands in entering the Korean Market or strengthening its position by providing the best support to reach the target customers and outperform business objectives.

LBI Korea also assists retailers with turn key solutions encompassing the conceptualization, floor plan definition and brand leasing.

Brand Development
Retail Outsourcing
Duty Free Consulting
Shopping Mall Consulting
  • Identify new retail concept and opportunities
  • Manage the development of new distribution markets and concepts through specialized solutions adapted to the local market
  • Improve and consolidate the expertise and performance of the management, sales, marketing and operations teams
  • Design marketing organization and activities to strengthen the brand identity locally and develop retail operations planning
  • Strengthen the brand positioning by analyzing market evolution and implementing actionable solutions and best practices