The profile, characteristics and attitude of luxury client is constantly evolving, they are looking for a complete luxury experience from the product to the services. In response luxury fashion brands extended their product ranges or diversified into other business categories like hotels or restaurants. They play a very influential role in shaping the brand perception as they consequently moved from “luxury fashion brands” to “luxury lifestyle brands”.
Luxury fashion is one of the most highly competitive market where service is now considerate as a key differentiator and paradoxically, it is where clients see the least difference.
To answer this challenge. LBI Korea developed a wide range of solutions that are customized to the luxury fashion market with specialists personalizing each solutions to the brand and conveying flawlessly the brand promise.