[Presentation Master Program in English] Interview with Simon Bureau


Q1. Please introduce yourself & your career

My name is Simon Bureau. I’m the founder & CEO of VECTIS Corporation. I first came many years before that and I worked in Finance in SK group. And I’ve liked working in Korea, so I came back and started my own company. But my career goes back 7 years before that I also worked in other countries. I worked in New York city and worked in Washington DC and in Montreal Canada where I’m from. So, my career spans are over almost 30 years in 4 cities. Now I’ve been running my own company for 20 years in Korea. The first half of those 20 years, I was doing market research for foreign companies interested in Korean. Now I focus more on the corporate training. We help Korean staffs of foreign companies. Korean can become better communicators to do better business overseas with overseas problems. That’s why I focus more on corporate training consultant job in South Korea.


Q2. What qualities should Korean prepare in advance for the global era?

Korean, I think, have many talents. They are not afraid to take challenges and I think that’s a good thing. But sometimes they lack proper information on how to work overseas, how to develop the global career. This is why I actually wrote a book about this 4 years ago. So, what I like to tell them is to have more imagination and have more determination, more confidence also have more focus. They have to have a great and brilliant desire to have a global career. Finding a job in Korea is not easy but finding a job outside Korea is maybe even more difficult. So they have to really determine what they really want and knowhow to get it.


Q3. What are the strengths of the LBI’s [Presentation Master Program in English]?

I think there are two main strengths. First of all, the program does not stretch over many hours. Sometimes if it is not material you like, we recover it very quickly. We want to go very deep inside. We have to take that time. So the first part of a progress is just in class, teaching very quickly. The second part is we allow students to make a presentation on camera. And this is a powerful teaching, learning tool we may learn to do that, but one is time to make a presentation. And to see yourself, doing that presentation, you know you are on giant screen and watch yourself. Then I will give them an evaluation, strong points, and the areas need improvement. So that program has adequate time to teach motion, techniques, or tips, but also practice with proper evaluation. So, I think this is the best for both works.


Q4. What are the objectives of the LBI’s English Presentation Master Program?

Well, you see maybe presentation is sometimes misunderstood. When people make a presentation, they think that it’s all about telling the audience, what they want to tell them, so they misunderstand. When someone comes up to you, your boss, or colleagues and he says, “Could you make a presentation or something?”

Then the first reflects is “Oh, what do I want to tell them?”. But that’s not what presentation is all about. The presentation is not about you, is about the audience. So, you must understand the audience. And you have to think what it is they want to hear and what is in need to hear from you, not what you want to tell them. So, if these kinds of reflects are broken, we make people realize that a presentation is about the audience and about achieving a goal.

See, the way of presentations is talked many times, because of focusing on language, like how do I say this, how do I say that in proper English. But to me, that is 기본, the basis.  After you master this in English, you have to go forward much deeper, ‘What’s my end goal, and how am I going to reach that point?’

And end goal, in many cases if you make a presentation to your boss, the end goal is often to prove your budget or to prove your business style, or to prove something that you want to show your boss. That’s kind of thing we teach. You can deliver your presentation by conveying your goals and what the audience can expect. This program has present ideas in a logical way to reach a goal. It’s a very different approach points with other program focusing on most English. And we don’t do that.


Q5. What are your future goals?

I’ve been in Korea for 20 years already and I like it. So I intend to stay here for several more years and continue to do what I like.. which is what I do like corporate training, I think I found something important in my life. It’s trying to make a difference, I try to make a difference with Korean companies, with Korean employees. I try to help them become better at what they do. This is what I really, truly like doing, so as long as I continue to help people become better-formatted communicators, more effective doing business overseas. And it’s not about language. I’m not a language teacher. I teach business skills, business communication skills. This is not about English How do you express your ideas, how you structure your thoughts, how do you present your ideas, and this is what I like you do. I also help foreigners who are working at Korea sometimes having difficulties with their Korean staff. Is Korean staff uncomfortable? No, Korean is very kind. But there are cultural issues, communication issues, so that’s what I like to do, being kind of a bridge between the two.



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