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CEO Message

Luxury is…

A “unique creation”,
made by a “unique artisan”,
served in a “unique environment”
and through a “unique savoir-faire”.

SLBI_CEO_cropped

I am always being asked: What is real “luxury”? Expensive branded products do not necessarily represent “luxury”. “Luxury is the unconditional customer satisfaction which is a blend of a “unique creation” offering, made by a “unique artisan”, served in a “unique environment” and through a “unique savoir-faire”.

In recent decades, the Asian luxury market has evolved dramatically. Its development was heavily focused on quantitative growth and, consequently, the quality of service and emotional customer experience were not considered due to a shortfall of understanding and indepth knowledge of the Luxury meaning.

From this premise, we founded the Luxury Business Institute to support locally luxury brands and professionals of the luxury industry. From the experiences, expertise and successful precedents of the European luxury industry, the Luxury Business Institutes delivers foremost consulting and human resources solutions that best fit the luxury Asian market specifications.

Daniel Mayran
Founder and president of LBI Group