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「COSMETICS AND BEAUTY」 6 Megatrends taking cosmetic brands to the next level

 

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Although the global cosmetics market has been showing a resilient growth for more than 20 years, its companies face the same challenges of reinvention, maybe exacerbated in an industry where the capture of trends and their rapid transformation into consumer desires and needs are the main determinants of success.

We can draw six trends that should shape the success and future growth of the cosmetics market.